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Marketing

January 13, 2025

Why to Use Automated Email (and When Not To)

Technology is one of the key enablers of automation for businesses, so it makes sense that it would eventually creep into email. Automated emails have the power to contribute to more streamlined operations when used well, but they are far from flawless. Today, we want to get you thinking about the pros and cons of automated email as it pertains to running your business.

October 23, 2023

Explaining the Many Types of Metadata Your Business Might Use

Data informs decision making, and your business creates countless data throughout the course of its operations. However, metadata—or data about data—offers a unique opportunity to businesses that understand how it works, particularly in the realm of business intelligence (BI) or business analytics (BA). Let’s discuss the importance of metadata and what your company can glean from it.

October 16, 2023

Metadata is the Biggest Commodity You’ve Never Heard Of

It has become evident over the past several years that understanding how to use all the data that your business creates and obtains has been viewed from many different angles. Metadata is all the underlying information about data.

Welcome to the First Column IT Tech Blog

Why to Use Automated Email (and When Not To)

Explaining the Many Types of Metadata Your Business Might Use

Metadata is the Biggest Commodity You’ve Never Heard Of

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